## 1. Brand promise

Introduce the fictional brand promise and the purpose of this working guide.

## 2. Position & audience

Read the audience boundaries before discussing a style choice.

## 3. Three guiding principles

Connect each principle with a concrete behavior.

## 4. Voice & tone

Use the supplied voice definitions rather than inventing a new personality.

## 5. Wordmark & identity rules

Show the supplied wordmark and clear-space rule.

## 6. Color roles

Confirm that each swatch matches its supplied hexadecimal value.

## 7. Typographic hierarchy

Explain the font roles and inspect the actual local specimens.

## 8. Do & avoid

Choose one do/avoid pair and describe its practical consequence.

## 9. Channel applications

Trace each revised example back to its principle ID.

## 10. Image & asset direction

Keep asset permissions with the project; no external assets are bundled.

## 11. Review checklist

Ask the named reviewer to inspect the specified evidence.

## 12. Stewardship & updates

Close with the owner and the process for agreeing future changes.