Morrow / Fictional brand directionCreative direction / A working proposition

Slow by nature.

An understated identity for useful everyday objects. Warm paper, mossy greens, expressive serif type and clear supporting detail.

01 / Color relationships
Forest#344936
Oat#DED5BF
Clay#C78C71
Mist#B8C2B1
02 / Type & tone

A little more considered.

Made for the everyday.

Instrument Serif / Expressive voice
DM Sans / Clear supporting detail

03 / Tactile language
AI-generated handmade paper texture concept
Uncoated paper / AI concept
AI-generated natural linen texture concept
Natural linen / AI concept
04 / Two application studies
AI-generated packaging and ceramic cup concept

Good things, kept.

PACKAGING STUDY / Small-batch objects for daily use

AI-generated notebook and linen editorial concept

A quieter kind of useful.

EDITORIAL STUDY / A note from the workshop

A fictional visual direction. Images are AI-generated concepts, not photographs of real products or material samples. Color values and typography remain editable.